Software Architect 


My name is Filip Holmberg and I live in Turku Finland. I was born in 1984 in Hanko, a small coastal town on the southernmost peninsula of Finland. I am a software and sports enthusiast. I have been building applications for 10+ years and at the moment I am working as Head of Software Development at Routa, a Sanoma owned marketing company in Turku.

Please scroll down and found out more about me. If you would like to reach out to me, you will find the needed info at the bottom.



A set of tools and techniques in random order that I have used and become to master.

  1. Software architecture
  2. Database design
  3. Backend development
  4. Frontent development
  5. Software leadership
  6. Microsoft Azure
  7. DevOps
  8. Agile team leading



Swedish Native
Finnish Fluent
English Fluent




Work experience from my first IT job to present.

August 2012 – Present


Head of Software Development

Past: Lead Developer

Turku, Finland

Routa is a growing mobile marketing company employing 150+ digital marketing experts with thousands of clients.

Key responsibilities:

  • Head of sofware unit
January 2011 – Present

MAF Solutions


Turku, Finland

Proprietorship offering all kinds of software. MAF has successfully delivered dozens of website projects as well as more complex custom software. One of the largest projects is an offline product tracking/scanner software for Forcit Oy. MAF has also released an app, Alias Star, in the iOS App Store. The app was made mostly to get to know the whole native process, but has reached out to a surprisingly large amount of word-game fans around the world.

March 2011 – July 2012

Grand Avocado

Software Developer

Turku, Finland

Grand Avocado is a small agency building complex customer specific software mostly with PHP, Javascrip and Flash/Actionscript. I was responsible for the development of several large-scale projects during my time at Avocado. 

Key responsibilities:

  • Part of a development team working with services like Kuvatilaus and SportsTracker.
  • Lead PHP backend developer. 
October 2010 – February 2011

Software Developer

Turku, Finland

A startup company where we built an online image gallery service that combined Facebook, Google Picasa, Flickr and MySpace photos.

November 2009 – September 2010

Åbo Akademi University (Lounaispaikka)

Software Developer

Turku & Raasepori, Finland

Lounaispaikka is a regional geographical information (GI) network, operating since 2002. The project is funded by several universities and my post was via the Åbo Akademi University. Lounaispaikka gathers spatial datasets and publishes them in a online map service

Key responsibilities:

  • Planning and implementing a GIS image service using ExtJS.
  • Basic web developing for the University of Applied Sciences Novia.
August 2007 –  November 2009


Lead Developer / System Owner

Hanko, Finland

Assistor is an automotive logistics service provider specializing in vehicle and spare part deliveries in Finland, the Baltic countries and Russia.
Key responsibilities:

  • Lead Developer for both Hanko and Paldiski units. 
  • Responsible for the information system in Paldiski, Estonia.
  • Responsible for data interchanges (EDI) between Assistor and vehicle factories.
  • Planner and advisor for an outsourced information system taken in use 2009.
  • IT support
April 2006 – July 2008


Software Developer

Hanko, Finland

Assistor is an automotive logistics service provider specializing in vehicle and spare part deliveries in Finland, the Baltic countries and Russia. My career at Assistor started as a part time software engineer working on in-house applications. 

Key responsibilities:

  • Develope in-house software as a part of the development team
  • IT support


Bachelor of Informations Technology

2012 - University of Applied Sciences Novia

Matriculation exam

2003 - Hangö Gymnasium

I studied a few years at the Åbo Akademi University (Information Technology) as well, but due to my promotion at Assistor the studies were put on hold. Later, instead of continuing at Åbo Akademi, I decided to get a bachelor degree at Novia since I was able to work more or less full-time at the same time. 

I enjoy...

Things that inspire me and make me get out of the bed in the morning. Click on the pictures for a description.